Designers are mostly known for their role as problem-solvers, creative people that make the clients desire to come to life, although some designers fear that the art has become something systematic, design becoming a service and they also fear that the are only producers of something, of a brand, of a company, claiming that design is losing its true value and importance.
Nowadays, the art of Design has become something more accessible to the public, making professionals compete with non-designers, people that only know some technique, but do not understand the values and rules of design. In any creative field, at the end of the day, cares truly for one thing, the experience that art communicates to the viewers, so it is all about human experience. A poster design for example, for it to be considered effective, it must communicate tothe public in such a way that people have to stop what they are doing to see the poster, but how designers can make such achievment?
One particular way that helps creative people to achieve a target is called Double Diamond Design. First of all, if there is a problem, you must discover, to understand the problem and its roots, afterwards, the design must define the problem, identifying the problem he wants to solve. Then there is development, which is the search for different roots for a subject, seeing the options you have to see what you can design to solve the problem, lastly, the design must deliver, after looking at all possibilities, interviews, feedbacks, the designer must deliver an outcome, however, if any creative person follows the steps promply, the outcome will most likely reach its target.
Within Design, if it is to be done properly, it must follow principles and rules, otherwise it will not reach the desired outcome.